Ari Lennox Epitomises Soft Girl Glory in New Single
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Ari Lennox has reminded us that she is ‘that girl’ of R&B, but did we ever question her? She cruises back into our lives this week with a ludicrously catchy single, produced by none other than Jermaine Dupri. This is a comeback single of sorts for Ari, teasing a highly anticipated new album coming later this year. In short, our girl is back and better than ever.
On ‘Soft Girl Era‘ the songstress introduces us to her new lifestyle, where if looking pretty and getting paid was a sport, she’d be champion. She’s met a man who will pay her rent, put her in first class, and let her live her best life. This song is a spoil-me-rotten super-sweet jam that will get stuck in your head after just one listen.
As a longtime fan, it’s satisfying to hear her return to this happier space. It feels like a departure from her revengeful single ‘Smoke’ last year. In contrast, this track embodies a classic Y2K aesthetic with whistles, clicks, and fast-paced drums that are supremely upbeat.
Despite this change in tone, ‘Soft Girl Era‘ houses all that you’d expect from an Ari Lennox release. It showcases her impressive vocals and signature playful lyricism. ‘Know I got you hooked like phonics / Bad as hell and this s*** is iconic for you.’, she sings.
In conclusion, you can’t go wrong with an Ari and Jermaine Dupri link-up, and this proves it. Their previous collaboration on her song ‘Pressure’ is still a personal favourite from her entire catalogue. This single serves a similar flavour. The Washington DC-born star just celebrated her birthday in style, looking happy and ready for this new chapter. We can’t wait to see what this new era brings.
Ari Lennox is on Instagram, Threads, and TikTok. Read more news pieces here and stream the single below.
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