Interiors by Element began as a way of sharing designs that tell a story and share the beauty of the natural world. In Belma’s words “living a life connected to nature makes us happier, and bringing elements of the outdoor world into our interiors is a great place to start.” Products are designed to be bold, striking and individualistic.
I had the pleasure of speaking to Belma at the London Design fair in partnership with Treniq. Here is what she had to say.
IM: How do you make sure your designs stay modern and maintain their urban edge?
IBE: I am forever searching for new and intriguing natural objects and processes to translate into beautiful interior products and I want my designs to inspire and intrigue you. I don’t believe in stating the obvious or playing it safe. With that being said I find that my best work happens when I keep things simple. By simple, I mean picking one element and drawing inspiration entirely from that.
IM: That’s pretty cool, so why is important that you were here today?
IBE: This is a huge Fair which hosts a wide range of talent. Events like this are the best way to get my name out there. London is one of the design centres of the world so as a UK based business events like these offer a great deal of exposure.
IM: I think it’s fair to say that your product is in a very niche market, of all the things you could have designed why wallpapers and rugs?
IBE: Simply put there was a gap in the market for rugs, you don’t usually see a lot of companies doing them. As much as I love wallpaper and will continue to make them for now, rugs are definitely going to be my main focus.
For more information on how you can purchase your own bespoke rug head over to http://www.interiorsbyelement.com