Every summer needs a soothing alternative rock jam. That’s where Lovelace’s latest track “Fade Out” comes in. The band, whose sound can be described as experimental indie, knock it out of the park with “Fade Out.”

If you don’t know who Lovelace is yet, don’t worry – you will soon. Lovelace is comprised of Wilf Cartwright (vocals and synth), Joey Kenny (guitar and vocals), Michael White (bass and vocals), Harry Winks (guitar), and James Collet (drums). Formed in September 2018, it didn’t take long for the band to get in the studio – or play jam-packed shows in their hometown of Witney. 

With their new single “Fade Out,” Lovelace are ready to move beyond Witney, beyond Oxfordshire, and take on a larger audience. 

The track begins with a similar guitar  reminiscent of “Parallel Universe,” a song from the Red Hot Chili Peppers’ 1999 album Californication. However, the similarities between the two songs and groups end there. Wilf Cartwright’s vocals are soft and calming, particularly as he pleads “Bury me with love.”

Meanwhile, the music itself is grounding. While it mostly matches the calm stylings of the vocals, it picks up after the second verse and chorus, creating a sense of urgency in the final minute or so of the track. It’s rushed but only for a brief moment. This changes the tone of the rest of “Fade Out,” as the lyrics then relay “falling to the ground” before leading into an interesting spoken-word version of the words “I’ll fade, I’ll fade, I’ll fade out.” 

Don’t be alarmed by the track’s “Explicit” label on Spotify – the group launched an F-bomb at the end of verse 2, but it’s there for a reason. The use of the word, though it only occurs once, adds feeling to the song, which is perhaps emphasized with its single usage. Some people may be put off by a song containing the word, thinking it’s dirty or crass, but it’s real – after all, who among us hasn’t let that word fall from our lips in the heat of the moment? 

Though the lyrics say “I’ll fade out,” that’s the last thing we want Lovelace to do! If their latest song and their Spotify catalog is any indication, they have a bright future ahead of them, with no sign of fading. 

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