IndustryMe caught up with look to talk about his inspiration and the new single.
Coming from such an inherently creative background, did you always know you would end up in the creative industry?
I never planned it. Or any of this to be fair. But I think it definitely made it more likely.
How do you split your time between fashion and the music?
I’ve shot like 2 campaigns in the last 6 months. I’m mostly working on music. It’s the only thing I want to do to be honest.
What’s been your favourite campaign to date and why?
I always say this but the Alexander Wang x Adidas campaign, shot in New York by Jeurgen Teller. He’s a legend.
Let’s talk about the music.
“What’s It’s Like” is a very open and vulnerable song, what were your thoughts pre-release?
I wrote the first verse at ground zero. I hit a rock bottom, Angry asf, it sort of happened in a weird kinda black out. I had just fallen out with my mum who in my life is always the first and last one to have my back, and when I pissed her off as a result of my mental health at the time, I thought there is no one left, I’m on my own now. That’s why I say in the song ‘and now my own mother is the one who can’t stand me now’. 2nd verse I wrote a while ago, actually still in the job I rap about hating ha. I didn’t hate it though, I am still grateful for the experience. most of that verse is taking ownership over my own fuck up- ness during that time.
How do you feel now that the song is out?
Man I feel fine, I wonder how many people actually listen to lyrics. I say I got ‘suicidal ideation’ in the first bar and not one person checked up on me. So I’m thinking really I can say whatever or be as honest as I like. I don’t know how to be anything but honest. My dark and my light get put on record.
What do you hope listeners take away from hearing the song?
That I’m just keeping it real. Cos that what it is.
How do you feel being a Dj influences the music you create?
I think it’s definitely played to my advantage, I’ve listened and absorbed so much music over the years that I know if I do something if it’s good or bad. I also think I’ve jumped the que of being shit at the start coz I’ve been around greatness for so long. djing for, recording, producing other rappers. I know when it’s lit and when it isn’t.
Why did you feel that now was the right time to come out as an artist?
I feel like it’s not been decided by me, I know that might sound odd. but it’s sort of just happened. I don’t know how to explain it in any other way but that.
If you could go back in time What advice would you give to your 14 year old self?
Don’t take drugs.
Any final shoutouts or plugs?
Shout out my ever expanding team and everyone I’ve worked with so far that have either worked for free or for very little. Shot and Styled, Casper Masi, Amo Jones, Ghostown, Cores, Olive Gray, Stac, Above ground, Max Reginald Robson and I’m sure I’m forgetting some people, hoping you know who you are. x