This post was brought to you in collaboration with Beyond Living
Hey guys I know it’s been a while since the last installment of Food For Thought. For those of you who are new to the series it’s a special edition of Top Tip Tuesday, where the advice given is centred around a particular food or beverage. This week, in collaboration with beyond living my food of choice is wine gums. I will leave more information about the brand and the wine gums at the end of the post but for now let’s get into the advice.
You are probably thinking what advice could I give that relates to wine gums? Stay with me there is a connection there. Today’s advice is all about my tips for standing out from the crowd. This is something that beyond living does particularly well.
There are three important elements that you need: A unique selling point (USP), substance, packaging.
This may sound obvious but in order to stand out, you need to figure out what makes you unique and capitalise on it. The mistake often made here is thinking that it has to be something big – it doesn’t at all! It could be something simple like a guitar riff that appears in all your songs, a signature pattern in your designs or the use of particular colours.
To give you a real world example Vinoos USP is the fact that they use real wine in their wine gums which is what gives them their great flavour.
This is the point at which you ask yourself what makes me different from those in my field? When you find the answer you can start to build your brand around that. Which leads me on to my next point regarding marketing.
Tip number two is all about how you package yourself, which is something I think that Vinoos does particularly well.
While you may know that you’re on to something, nobody else will be able to see it unless you market yourself properly.
This is the point at which you should be asking yourself:
- Who is my target demographic?
- What is my niche/market?
- What about my product do I want to be noticeable from the outset? (Hint: USP)
How you market yourself, from image to presence on social media is extremely important, particularly in this internet era.
This stage is all about showing how/why what you do benefits your target demographic.
This is the element often known as the ground work. It’s where you develop your craft with your USP and target audience in mind, the highest standard you can.
Here you work on delivering what you promised in your marketing plan. It’s a constant learning process so don’t be alarmed if you don’t get it right straight away, the main thing here is that you continue to grow and develop, checking in on customer/audience satisfaction along the way.
Real WINE gum isn’t a candy for children, but an “adult luxury happiness”. It’s suitable for vegetarians and it’s gluten, fat, nuts, gelatin, and lactose free. It also contains no artificial colors. In short, it is healthy and delicious! This meets the requirements of consumers in the field of health, as well as the demands placed by the government.
Vinoos worked on developing a product that not only tasted great but married up with the health and lifestyle choices of their target demographic.
More about Vinoos Real Wine Gums
So you know that I like the way the product has been designed and marketed, especially with the cute elegant packaging that makes this item perfect for gifts, but what did I think of the taste?
I was sent some treats* to try for myself so here’s what I thought of them.
Rose tasted exactly like the wine. It was neither too sweet or overpowering, which I appreciated. It had a slight perfumy smell which was pleasant but unexpected. The sweet had smooth chewy texture.
The Merlot Sweet has a potent winey smell. The taste was incredibly rich and very sharp, much like the wine itself.
This was my favourite out of the three. It has a very subtle wine smell and I’m sure I detected a hint of bubblegum in its taste.
You can purchase a set for a friend (or treat yourself) here on their website.