Introducing rising R&B singer Jorday. Born in Holland and raised in UK, Jorday began exploring music at the age of 7 as a vocalist in his church choir. Citing legends such as Michael Jackson and Whitney Huston as some of his key inspirations Jorday sound is an infectious blend of pop and dancehall sprinkled with soul. The singer’s take on R&B also features a variety of vibrant rhythms, which Jorday himself attributes partially to his African heritage, as seen on previous singles “Dancer” and “Luv U Back”.

The singer sat down with IndustryMe to discuss his latest single “Do That”, his thoughts on the R&B scene and more.

Jorday do that

You released a number of singles in 2018 and 2019 before taking a brief break. What’s different this time around?

There won’t be any breaks this time around. I was trying to find my sound and build a stronger team that I could go forward with; I have now accomplished this and highly doubt I will go through something like that again unless God stops me.

Coming into the game who are the R&B artists that have inspired you?

PARTYNEXTDOOR, Tory Lanes, and Bryson Tiller – the Toronto sounds give me inspiration.

Rumour has it that you also used to breakdance back in the day, will those moves be making an appearance in any upcoming visuals?

I can’t believe you guys have dug this up! (laughs) I mean I’ve still got a few moves but breakdancing to a certain extent won’t be as easy as it used to be. I think it was more of a childhood thing for me, those moves won’t be making any more appearances.

Your latest single follows “Closer Part II” which features Geko, how did the collaboration come about?

The original “Closer” was such a banger and it was only right to get an artist of Geko’s calibre to feature on it. We thought Geko would be a great addition to the song because of his hits such as “Yo Darling” (featuring NSG) but I only wanted him to be on the song if he genuinely liked the song, which he did.

Listening to songs like “Closer”, it’s clear that your sound is influenced by a range of cultures and genres. How would you personally describe it?

I come from an African background but grew up around a lot of Caribbean people. I was influenced by old school dancehall and reggae and when I was home there was always traditional Congolese music being played. All of these factors have played a part in the different vibes I incorporate into my music.

Do you think that being influenced by so many different sounds and featuring this within your music makes it harder for people to place you as an artist?

No, I want my audience to understand I’m versatile and I want to have a diverse following; the last thing I want for myself is to be put in a box of a specific type of artist.

Artists such as Drake and Chris Brown have dabbled in different genres and they have made success for themselves; I want to be seen as an artist similar to them, although I do not have the biggest catalogue of released music.

How do you view the R&B scene in the UK now as opposed to when you first started and where do you see yourself within that?

The UK R&B scene has developed significantly since I first started; I do wish there were more platforms for R&B music, but it is great to see a start and more acceptance of it.

I feel that I have made a name for myself with my introduction into the music scene, I pray it only gets better once I am able to release more music. I’m very grateful and honoured by the reception I have received thus far.

Do you think the infrastructure to push R&B music exists in the UK?

I feel like it does exist, but it does not have the same push as other genres of music. I believe it would be easy for R&B artists to go global if the right push is provided.

Did being from Nottingham create any additional challenges entering the scene?

Definitely. At the start of my career, I didn’t have any connections to other artists and owners of platforms. Most of them are from London and grew up together so already had those friendships or knowledge of each other.

“Closer” and “Do That” undoubtedly have very flirty vibes, would it be fair to say that the music you make is for the ladies?

My released music thus far has definitely been for the ladies, but I make music for everyone; it just hasn’t been released yet. I do believe it’s easier for me to write about women because of encounters and relationships I [have] been in or seen my friends and family in.

Was “Do that” inspired by any lady in particular?

No, it wasn’t. Believe it or not, I just wanted to create a dance vibe. “Do that” was actually written 2/3 years ago when I was playing around with different sounds.

Finally, how are you handling lockdown and what can we expect to see from you in the coming months?

I’ve really been using this time strategically, making a plan for myself, and creating more music as I have a home studio, so I’ve been able to stay productive.  In the upcoming months hopefully, I’m able to release more music and visuals.

Watch “Do That” by Jorday here:

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