NiNE8 Are Ultra Cool on New Single ‘They Them Flow’

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NiNE8 is the cool kid collective everyone is raving about. The London-based supergroup has consistently delivered alt-rap bangers, charming critics and fans alike. Their newest single ‘They Them Flow‘ is a shot of sunshine, an uplifting confidence-boosting record that just floats.

The group boasts their free-thinking attitude and swagger-worthy ‘sauce’ on this song. Their originality has made them a hot commodity in the music industry. Once underground outcasts perhaps, but now everyone wants a taste.

The production is laid back with a steady drum pattern that compliments the rapid rhymes. Production is courtesy of Nine8 members Lava La Rue and Mac Wetha: showcasing how everything they do is in-house, straight from the source. La Rue kicks off the record with playful rap bars. Every line sounds like a flex-filled Instagram caption – “Living out hotels like I’m Zack and Cody,” they spit.

Three NiNE8 MCs are shining on this song, and I appreciate the contrasting tone and energy between them all. You can hear how close-knit the group is from how they bounce off one another. This is a group of like-minded, multi-disciplinary creatives who are all about doing it themselves. In addition, keeping it organic means they have ultimate creative control and can build trust with their growing fanbase. This is really what ‘They Them Flow‘ is about, flexing the enviable position they’ve carved out for themselves in the industry.

The gang has discovered recent success as solo artists. Biig Piig has stormed the world of pop and dropped her debut album, as did her genre-bending bandmate Lava La Rue. However, I think the group setup allows them to shed the burden of building a solo image and just make music that feels good. Despite being so creatively insular, collaboration is a big priority for the crew. They have a lot of friends across all genres and are not just part of this growing counter-culture movement but spearheading it. They host their own counter-culture club nights where they spotlight other DJs and MCs.

In conclusion, if you’re a regular listener of Aminé, KAYTRANADA, or Smino – I think you’ll love what NiNE8 has to offer. This hip, down-to-earth band is playful but packs a punch. This single tees up their ‘Open Return‘ EP dropping next month, which will likely provide more fresh jams.

NiNE8 are on Instagram, X, and TikTok. Read more news pieces here and listen to ‘They Them Flow‘ below.

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