Ella and Kara from Petra

Ella and Kara are two women on a mission to bridge the gap between music and sustainable fashion with their recently launched company PETRA.

The company is helping sustainable fashion brands and music influencers/artists to create partnerships and collaborate together by offering a database through which brands and musicians can reach out to each other for the purposes of working together. Additionally, the PETRA services include assistance with the whole content creation process, from strategy, creative briefing, sourcing, outreach, and reporting.

“We’re trying to create an inclusive community of people who want to make a difference and influence others to do the same.”

Watch our interview with the PETRA founders to find out more: