Run by Rob Saunders DEUCE has been establishing itself as being one of the leading companies in the music industry to offer services to independent bands and artists worldwide.
With a growing reputation of being at the forefront of the best new music on the scene, and with its ideally placed office in London, we aim to ensure bands and artists are offered ways and means to get their music heard by a wider audience.
Here’s what happened when Rob Saunders and I spoke about Deuce music and more.
When you first started what was your vision for Deuce music and how has this change over time?
The vision for Deuce was to offer value for money radio promotion for bands and artists worldwide, with a view to building Deuce around them.
The idea of Deuce occurred to me when I was first dipping my toes into the music industry and managing my first band. I could not believe how much money most PR companies were charging independent acts for radio promotion, without any guarantees they would receive exposure. I mean, would you pay £2,000 for a car if the salesman could not guarantee it would start…..?
I decided to put a promotion package together for independent acts which I deemed to be at an affordable rate and involved sending their material out to radio presenters who have a genuine interest in new music. By taking this approach, the chances are higher that these acts will then be played on radio.
To guarantee acts received radio play though, I set up the Deuce Radio Show which features bands and artists promoted by Deuce. At the time of writing over 60 radio stations are playing the show; 15+ of which are FM.
My vision has still not changed over the years. The main difference being, my contacts list has increased substantially meaning I am able to offer acts a lot more for a similar price to when I first started.
What are the three most important lessons you’ve learned over the years of running deuce?
- If its too good to be true, then it probably is.
- Do not expect others to have the same work ethics and high ambitions as yourself
- Do not mix business with friends and family
Running Deuce requires you to be in contact with a lot of people, what advice would you give to someone in a similar position regarding making contacts and keeping in touch?
Expect a lot of rejections and no responses when trying to make new contacts in the music business.
When you do find new contacts, only contact them when you have something they may be interested in. Always show your appreciation for their time and support, and see if there is anyway you can help them in return too.
Describe a typical day in the life of Rob Saunders
My day usually starts around 6.45am when I respond to overnight emails. I then begin drafting out the press release to be sent out to my radio contacts if there is an act to be promoted that day.
After that, I drop my 2 children off at school, followed by a dog walk. On my return, I send out the press release to all of my radio contacts and let acts know whenever radio play is coming there way.
The rest of the day is usually spent compiling Deuce Shows, Skype/in person meetings and finding new contacts that can help develop Deuce further and/or increase exposure for Deuce Acts.
Evenings are often spent checking out Deuce Acts or other bands/artists currently creating a buzz if they are playing in London.
What’s one thing about your journey so far that surprised you?
Not so much surprised, but frustrating is the lack of interest major labels and national radio stations have in quality acts if they do not have a large social media following.
Major labels appear not to be wanting to develop new acts by helping build their fan base, and want the majority of this done for them before even considering signing them, no matter how good their music is.
National radio stations also appear to operate similarly. I read an article in the Guardian newspaper once that confirmed my suspicions. The reporter sat in on an A&R meeting at a well known radio station, and was amazed to see that the acts being considered for radio play had their social media following checked first. If an act did not have at least 20,000 followers, it was unlikely they would even get a listen.
For those acts that are not social media ‘savvy’ it makes it extremely hard for them to get heard, meaning some hidden gems could go unnoticed. Add to that, the fact you can purchase your own followers on social media, and it may explain the quality of some of the acts we hear on national radio at the moment….
What is the best part of your job?
Not knowing what the next day is going to bring makes the job exciting.
I am finding new contacts literally by the day and you never know what they may be able to offer that could help take Deuce and the acts I promote further.
If you were not running Deuce what would you be doing?
Am I allowed to give the standard Rock n Roll response and say in prison? 😉
What are your goals for the rest of the year?
To continue finding more and more useful contacts, find more stations to broadcast the Deuce Show, and to ultimately break an act into the big time.
Any last shoutouts or plugs?
A big thank you to Matt Barker who presents the Deuce Show and to all of the radio stations that broadcast it.
To all the quality acts I have promoted over the years and to all the radio presenters and reviewers that have provided them with exposure!