May’s creative in the spotlight is designer Vanessence designer and founder Vanessa. We caught up with the Fashionista to discuss her new line, the journey so far and more.
Where did the initial idea for your line come from?
Vswim by VANESSENCE came to me about 3 years ago, I ordered swimwear for my girls holiday and nothing would fit.
I would constantly just firm wearing swimwear that didn’t fit as I did not want to wear frumpy outdated swimwear.
After 2 years of putting the idea on hold, I took the bold step and left my job in banking, I wanted to put myself out of my comfort zone and fully immerse my self into my brand.
In brief, describe the stages between your initial idea and launching your shop
Finding a manufacturer took me a while but prior to this, I had already drawn out my designs after I found a manufacturer I began to set provisional dates for launch.
I then started to build a website towards dates of launch and photoshoots, in between this I held many focus groups with my target market and went to many trades shows to really understand the market I was about to go in to.
What makes your collection different to those that already exist?
My collection has been designed to offer maximum support without the obvious underwiring
My collection aims to bring sexy back as well as being practical, the brand will be youthful current and fresh.
What was the hardest part of getting from the initial idea to the launch phase?
The Most difficult thing about the whole process was and still making sure I have the right people on my team making sure I had been working with the right people from manufacturers to photographers having a supportive and efficient team means the time scale set flows
What inspires your designs?
What advice would you give to any aspiring entrepreneurs
START NOW do not over complicate the process start with whatever you have and enjoy the process.
The launch video you posted online has received such a positive response, how are you handling that at the momenthttps://industryme.co.uk/wp-content/uploads/2019/04/img_4806.trim-1.mov
I have been so overwhelmed by the positive response, this has allowed me to see there is a real need for this in the market and has made me more determined to make some magic out of this.
Where do you see the brand in the next five years?
In the next 5 years, VSwim by VANESSENCE will be a leading name for everything fuller bust!
we have a few things planned and we are just getting started.
Any final shoutouts or plugs?
Having Supportive Family and friends and most importantly knowing that God doesn’t do anything without purpose has really given me comfort through this process.
My go-to verse when things do not go as planned is Jeremiah 29 Vs 11.