The Ultimate Seminar took place n 23rd November at University of Westminster as a gathering of some of the best minds in music, sharing their wisdom.

Previous speakers at the free annual seminar have included Stormzy, Mabel, JP Cooper, Naughty Boy, U.S Island Records President Darcus Beese, Virgin EMI President Ted Cockle and Grammy Award Winning Songwriter Fraser T Smith, this year was no different, with huge names in attendance.

(First panel of the day - Knowing your business, speakers included, Chris Cooke, Paola Lucktung, Mulika Sannie, Rob Hallet, Paul Spraggon, Ben Wynter).
(First panel of the day – Knowing your business, speakers included, Chris Cooke, Paola Lucktung, Mulika Sannie, Rob Hallet, Paul Spraggon, Ben Wynter).

2019’s edition featured over 40 speakers such as Ben Wynter (Founder at Unstoppable Music Group and Grants and Programmes Manager at PRS Foundation), Stacy Tang ( Manager/Director at RCA UK), Alec Boating (Co-head of A&R at Atlantic Records), Ed Howard (Managing Director at Asylum Records), Joe Kentish (Head A&R at Warner Records), Cassandra Gracey (President at 4th Floor Creative Group, Sony Music) and artists and producers such as Che Lingo, Tyrell aka 160, Banx & Ranx and many more.

The format for the day included 7 jam packed panels in addition to a one-to-one consultancy room organised by Cre8ing Vision, granting attendees the opportunity to immerse themselves in the heart of industry and really make use of the wealth of knowledge surrounding them.

What did they talk about?

Panels on the day included:

Knowing Your Business’, discussed the new economy that is growing outside of the older conventional music business.

‘In Conversation With’ covered the journey and successes of several Artist Managers and A&R’s.

This was followed by ‘Major Mindset’ which delved into conversations on navigating the industry as an independent artist and the difference between having major label backing and going it alone.

The ‘Great Expectations’ panel looked at breaking an artist and the analytics of a data driven industry.

(Major Mindset Panel - Hattie Collins, Duncan Scott, Alec Boateng, Joe Kentish, Ed Howard, Jane Third, Glyn Aikins)
(Major Mindset Panel – Hattie Collins, Duncan Scott, Alec Boateng, Joe Kentish, Ed Howard, Jane Third, Glyn Aikins)

This was followed by ‘Cre8ive Breakers’ which showcased the younger generation of people working in the industry and allowed them to highlight their job roles and talk about their journey whilst offering advice.

‘Scoring a Hit’ was a panel full of award winning writers and producers who all spoke about what they considered to be a hit, PRS and more.

The final panel was sponsored by PPL and discussed ‘Artist Breakthrough’, artist’s journey and management within music.

A panel session at the ultimate seminar

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