Having announced a music festival with a top-notch line-up, Limitless Live has more huge news. They will be holding a Black Influence Awards on the same night as the festival. This will be at London’s Roundhouse on the 8th of April in partnership with Ballantine’s Scotch Whisky. The night will celebrate those who have made an impact. The categories are beauty and lifestyle, politics and social change, fashion, health and fitness, family, music, sport, comedy, entrepreneurship, and making change. Among those nominated on the night include Rochelle Humes, Marcus Rashford, Irene Agbontaen, Munya Chawawa, FLO, and Cat Burns. Alongside Krept & Konan, K-Trap, they have recently announced Carla Prata and Crystal Millz to perform on the night.
We are creating a piece of research that will underpin pay disparity. While most awards are rightly about celebrating people we want to do both. We are invested in creating change and equityTolu Farinto on what is different about this award show.
Putting on an awards show and festival on the same night is certainly different. To gain further insight, we asked Tolu Farinto (the founder of Limitless Live) why they chose this path. Furthermore, he describes how “often awards shows aren’t accessible as there is a select group of individuals who can buy a ticket,” and that they didn’t want to create a barrier to the audience. As a result, they are giving 2000 young people free tickets to the event.
Also, the night will highlight the pay disparity for black influencers. Through global communications firm MSL, they have found that the pay gap between white and black influencers is 35%. When asked how they will get this message across in the show, Tolu stated “we will be making the report widely accessible and asking our partner to leverage it to ensure that are paying equitably.” This will be done not only through Limitless Live but also through the range of brands they work alongside.
So there you have it; an awards show full of stars, great performers, and a positive message to help reduce inequality. What more could you ask for?