Whether you’re an up-and-coming artist or are interested in becoming a music video director, you might not have the luxury of a high budget to create stellar music videos. However, with technology and various apps on how to make your own music video being accessible, there are many ways to create those stellar music videos but on a budget.
How To Market Your Release on a Budget
- BE INSPIRED
music video. Watch a number of music videos and take notes of what makes them appealing. Also, take not take note of the visual concepts and the different techniques used to create an effective video. This will inspire you and help you decide what kind of music video you want to create.
- PREPARE. PREPARE. PREPARE
This is probably the most important thing to remember when filming a music video – PREPARE. You need to create a plan of action for the shoot.
If you are filming outside on a certain day at a specific location, you need to check the weather and if the location will be busy on that day. If you are looking to film at an indoor location, be sure to check it out beforehand to look at its size and how you could utilize the space.
- SHOOT IN ONE LOCATION
During the planning process of creating a music video, the first thing that should come to mind is location. Being on a budget you need to find a location that is interesting visually and has character. If there are certain areas in which you would need permission, don’t be afraid to ask as you may get the answer you were looking for.
- WORK WITH FRIENDS
Working on a music video alone can be tedious, depending on the concept of the video. So, if you need a hand, don’t be afraid to get your friends involved. If you have friends who know about filming and camera operation, try and see if you can get them to record your video for you or at least give you some good advice.
While your friends can help you behind the camera, they can also help you by being in front of it. Instead of hiring actors, you could kindly ask your friends to be in your music video.
- USE TIME EFFECTIVELY
Working on a budget often means you won’t have time to go back to certain locations and reshoot scenes. So, make sure you come up with a structured plan for the video shoot – especially if you are planning to film during certain times of the day (sunrise/sunset).
- HAVE AN INTERESTING VISUAL ELEMENT
While creating a music video on a budget, you want to have one element of the video which will stand out and be memorable. Examples of interesting visual elements could be a piece of graffiti, dancing, recording and replaying the video backwards, and using stop-motion animation with craft supplies. So, take the time to really think about what you want your music video’s standout moment to be.
- EDIT YOURSELF
With various apps being accessible online to edit videos, take advantage of this and learn to edit your music video yourself. Not only will you learn a variety of new skills along the way, but it will also save you money instead of having to pay someone to edit your video for you.
Now if there happens to be an issue with your initial concept – make sure to have a backup plan. Don’t give up and take advantage of what you have. The simplest things can be the most effective.