Born and raised in Slovenia, Maja Keuc, started her music career at the tender age of 17, later going by the name Amaya. Her natural talent shone brightly on the popular television show Hri-bar (which is a vocal talent show similar to Coca-Cola Pop Stars or The Sing-Off) where she showcased her soulful voice. Shortly thereafter, she was dubbed one of the most promising voices in her home country and quickly grew a fanbase. After performing in EMA Eurovision in the year 2011, she topped Slovenian scorecards, holding the title for the highest score from a Slovenian to date.
In 2012, Amaya received a Slovenian Grammy for her debut electro-pop album released earlier that year called Po Viharju, cementing her place in the music industry within her nation. After feeling some disconnection from her true calling (which is serving us that R&B snd soul we love so much), she met musician Jonah Nilsson, the lead singer of the Swedish band Dirty Loops. The two quickly fell in love after connecting on MySpace (feel old yet?) and started a snowball effect of stardom in Sweden when Amaya relocated to the home country of her beau.
As per her family’s terms, she enrolled in the Royal Academy of Music in Stockholm majoring in Jazz. After gaining some popularity (over 10 000 plays on SoundCloud), she signed her publishing rights to Bagpipe and has had opportunities to work with the likes of Anastacia and Will Singe. After spending much time alone and detached due to her partner’s booming music career, she came to terms with several personal revelations about self-love and worth. And so ‘Trust Issues‘ was born.
I’ve had this song on repeat, laughing at how desire and love can drive us into acting impulsively. According to the artist herself, this powerful yet sensual confessional is about “a time when I was madly in love with my ex... I wasn’t aware of how much I idolised him and that I had self-worth issues. In those lonely and depressing times, I was more than ever seeking for love and approval and stopped trusting my actions. It didn’t matter how much love he showed me because it could never be enough. I didn’t know how to love myself so eventually it became very destructive and our ‘happily ever after’ abruptly came to an end.”
In 2019, Amaya collaborated with Anuka and Emelie on the ‘The Change, and Wilder Gray on ‘1-800-273-8255’. She has caught the attention of some industry heavyweights such as Yebba, Quincy Jones, Jacob Collier, and Snoh Aalegra with her effortless display of technical skill and moving covers on YouTube. Finding her way on to our radar via fellow songstress Mylezia, this rising star intends to release her EP based on her dissections of heartbreak, self-examination, and forgiveness this September with a global tour starting in Noels, Stockholm on the 4th of that month.
She has just been featured on the cover of Vikend magazine and is well on her way to producing what looks to be the most personal project of hers to date. Check her out on Facebook, Instagram, and YouTube for updates on her moves from here on out. We’re very much excited to hear her future works and be a part of her growth.