Carving out a unique sound as a new artist is no easy feat, especially in the U.K. rap scene where so much has already been done. Music laced with social commentary and poetic penmanship is not new, but let underground artist Jeshi put his spin on it, and he delivers tracks brimming with unorthodox freshness. His artistry has also been given a respectful nod by past collaborators Celeste and WESTSIDE BOOGIE. ‘Killing Me Slowly‘, a stand-out record from his last album, secured a place on the ‘Top Boy‘ soundtrack.
Cut to today, Jeshi primes fans for the upcoming EP ‘The Great Stink‘ with his new single ‘Paid Partnership‘. Through a braggadocios delivery and a crisp flow, he is bringing a larger-than-life bravado to this track. With the inflated self-importance rap listeners are accustomed to, this single can be surface-level enjoyed as another addictively arrogant rap song. However, this rapper brings an interesting concept to the forefront. A world of overnight influencers, soul-selling, marketing millionaires, and the intoxication of short-term success.
Radio-friendly singles like ‘Paid Partnership‘ will likely expand Jeshi’s growing fanbase. The sharp production evokes a dark, moody energy.
This single is rightfully gaining traction, proving he is an underground rap star to watch. Even in this early stage of his career, this musical approach appears clever and calculated – he recently advertised a new project ‘The Great Stink‘, parodying designer fragrance ads. Whether he’s lyrically flexing, adopting a conscious rap style, or trolling, Jeshi’s new stuff sure smells like success.