Strandz is someone who’s starting to get attention and now the South London based artist is continuing to get recognition on the new single ‘Don’t Let Them See You Cry.’ Alongside a video on GRM Daily, one of the U.K.’s hottest platforms for Rap, he is standing out and now a wider audience will see that.
The song focuses on the pain he feels whether that be seeing the horrors of street life or people trying to make him out as the enemy, which is encapsulated by the line “The street shit lame, I just want to live.” He also talks about hustling to make his way, rather than being another victim of what he has seen, and with a 50 Cent inspired flow on the chorus, Strandz sounds good here and has a message that is positive and inspiring.
Producers The LEX1K Boys have also done bits on the production front, not only matching Strandz’s flow with the 90’s Hip-Hop sound but also paying homage to that era with the vinyl crackling in the background and DJ scratches towards the end of the track. As a 90’s New York, Boom Bap era fan, it adds that final touch to a quality single.
The video sees Strandz go to his background as a business entrepreneur, by giving support to local businesses such as Green Machine (CBD store), Inspired by Africa (Clothes and Accessories store) and, Fireaway Pizza. (Restaurant) He’s giving back to his community here and it fits in with his message to hustle and grind your way to success, rather than just do the street life.
With support from GRM Daily and being a Brit School Graduate, this guy has all the credentials to make a success for himself and has even been invited to take part in GRM’s ‘One Mic’ freestyle series. With songs like this, Strandz is going to be the next big name to watch out for in the U.K.