While each of Fredrik Ferrier’s songs possess a different sonic appeal, at their core they are held together by a unique vocal power, attributed to his classical training. Rising to prominence as a cast member on British reality TV show Made in Chelsea, Fredrik used this newfound audience as a way to springboard his career as a musician, releasing popular singles “Hazy” and “Perfect” along the way. 

The impact of the singer’s colourful upbringing, which saw him travel to Norway, Scotland, Denmark, and the USA, can be heard in his vibrant lyrism and uplifting melodies. 

The singer’s love for the arts was sparked by his parents. His mother would often encourage him to play the violin which led to Fredrick joining multiple orchestras and string groups and eventually a cathedral choir, before accepting a music scholarship to further his studies.

Having used the lockdown period to engage with his fans, taking cover requests, and making playlists, Fredrik is ready to share his latest musings with the world and sits down with IndustryMe to talk about his latest single “The Whistle Song” and more. 

As someone with such a diverse upbringing, I’d assume you speak a number of languages? 

Sadly, just English with a little Spanish picked up from A-level. My parents lived in the middle east, so I picked up a bit of Arabic, which I can read and write. To save myself from future embarrassment let’s just say that I only speak English. (laughs) 

I know while you were in the States you did a bit of modelling. How you actually get into that?  

The first show I ever did was for a British designer called Ozwald Boateng in the Royal Albert Hall. He’s from Ghana but also very British and does these amazing suits. While walking in Ozwald’s show I got scouted by this agent name Ernest and was signed with him and lived in New York alone for a year and a half. I had a wicked wild time which I look back on with very fond memories. 

Is that something you’d ever get back into now? 

Modelling? Hell no! Definitely not in the way I was doing it before. I was working with Select UK, going to castings with a bunch of 16-year-old dudes. You’re just there and you’re much older, queuing for hours. I was like “yeah…I am not going to do this anymore”. If it was for a brand then absolutely, I would do that, but otherwise no. 

Staying on the subject of castings, you are of course one of the original members of the Made in Chelsea cast. Do you remember what it was that drew you to the show in the first place? 

Absolutely! It was Francis. We went to school together and I’ve known him since I was about 13. He was speaking with a casting director and mentioned them wanting to film a show about his life and he showed me this pilot for the show, which at the time was called “Chelsea Girls”. I thought I’m not going to be a part of a show called Chelsea Girls, which sounds like some sort of dodgy club. He was adamant that it was legit, so I went to visit [the producers] in their Shoreditch offices. The thing that got me to agree to do it was the fact that there were so many of us doing it.

I knew Francis, Louise Thompson, Rosie, Spencer, etc. As a group, we thought, well this could be quite fun. There wasn’t anything else going at the time in terms of reality shows as ours was one of the first. At the time, I was my last year of university and started filming for it and didn’t really tell anyone.  

I’m still on it now, we start filming again in August and I really enjoy it. They’re very understanding and supportive of what I want to do. 

With that being said, the show is what a lot of people know you for. Do you think, in terms of music, that being on the show makes it harder for people to take you seriously? 

Ahh..if I was a terrible singer or songwriter then maybe. Ultimately the music is what people listen to. Over 40,000 songs are uploaded onto Spotify every single day. If I wasn’t on the show how would I get people’s attention? It’s a way to start the conversation. No matter what way you get people’s attention as long as you can deliver it’s all fine.  

There are people who started on the show who try to rebel against being on it which I think is insulting to show. They’ll leave and be like, don’t mention it or talk about it in interviews when it’s the reason they have the interview in the first place. 

I am very fortunate to have an audience. 

Prior to music you also spent some time as the director of an art dealership? 

Oh God where did you see that! (laughs) Yes, I used to represent the artist that made the bull that’s on Wall Street, who’s from Sicily. It was something that I fell into and you know your twenties are all about trying stuff out. I had this moment where we were about to get some investment which would [contractually] lock me in for a while. I had this nagging feeling that music was what I was meant to be doing and it became a hobby during this time when it was actually what I wanted to be doing for the rest of my life. The art thing was fun while it lasted but music is what I want to be known for. 

From my understanding you studied music at university? 

Yes!

What made you do that? 

I was also studying economics and Spanish [at A-level] and I was not good enough at economics to take it on at university. Music was something that I recognised I was naturally good at and gave me an opportunity to go to good universities. I applied and ended up going to Bristol. In hindsight, I’m glad I didn’t study in London because I think that a lot of the time you end up there anyway with it being where all the jobs are. 

Does it actually help with pursuing a music career? 

No! (laughs) 

(laughs) Oh really, what makes you say that? 

For a music career, nothing beats getting out there and performing. I think that’s actually the most important thing.

Because I studied classical music, the technique I had didn’t work for what I wanted to do. I started doing loads of covers and performing everywhere and anywhere that would accept me, with people that were much better than me, and that’s when things really started to change.

On the stage is where you become an artist, not in the classroom. 

If everything goes to plan where do you see your career in five years? 

Five years? In five years, I’d like to be doing everything I am doing now but to the power of 100. The venues that I perform at, the number of streams I get, the fan base that I have. I just want to build on what I have now. 

I noticed you mentioned streams, are metrics like that important to you as an artist? 

Not necessarily streams, but impact for sure. I guess streams are a way of measuring how many people you can reach. 

Focusing on goals isn’t as important as focusing on the routines that will get you to those places. If you focus on the daily routine the goals take care of themselves and the good things start to happen. 

The most important thing is to focus on writing songs that you really love. To put them out there and to not be so paranoid about what people think. If you let yourself get too pumped up or taken down by opinions, you’ll never do anything. 

What can you tell us about your latest single “The Whistle Song”? 

It’s about that time where you’re sort of in a limbo with an ex-partner and their kind of haunting you. Initially there was a third verse of the song which we removed because it was quite dark. It’s about not succumbing to the temptations of an ex-partner and realising that you’re better off alone in the long run. We worked on it for a long time and I’m really happy with how it’s turned out. 

Will we ever hear a version with the missing third verse? 

Ooo….you know actually, one thing I am going to do with the song is to release an acoustic version which is a lot more chilled and kind of jazzy. There I reckon is where you’ll hear it. 

Finally, What’s next for you Fredrik? 

The next single is going to be called “Chance” and it’s my favourite song I’ve done so far.  We’ve got an amazing producer that’s just come on board for it. That song is really special! 

Listen to “The Whistle Song” here:

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